iROKING 3.0 | 1.1M uniques last month and growing…
Folk say I talk too much. Lets start with sharing some numbers. We are quietly building out the new version of iROKING which will soon become apparent in the next few weeks and months. I am a massive fan of owned and operated platforms. iROKOtv was my first attempt. iROKING 3.0 will be my next. No marketing, no hype, nothing just the most awesome music based platform in Nigeria. Above is what we have achieved so far. New logo for the new rebranding is below.
We have spent close to $0 on marketing this platform since we launched in October 2012 and only in the last few weeks decided to start attempting to monetize it. With 1.1M uniques, 62%of which are local to Nigeria.
Are we dead? No so much. Not even close. We will be a significant part of the technology ecosystem in Nigeria to come for a very long time. Our $20k ($10k of which will be prize money) sponsorship of TechCabal Battlefield is indicative of how we believe improved technical talent will improve the entire ecosystem in Nigeria. Directly and indirectly. In 2014 we are creating the building blocks required to drive us from 1.1M today to 10M uniques in the next 5years.
2014. LetGo!